Best multi-yogurt market stop. Tonjes is expected Saturday; Valley Shepherd Wednesday and Saturday; Riverine Wednesday, Friday and Saturday. Check the live roster.
Cultured dairy + peak fruit
Find the yogurt—and fruit—worth crossing town for.
Every yogurt in William Mullan’s cult guide, plus the farmers markets with the deepest late-summer fruit right now.
24 yogurt stops9 fruit markets23 guide picks
On the map
24 places
Stock shifts fast. “Verified” requires a current retailer page, market roster or recent first-party update—not a promise the last tub is still there.
The strongest Sunday yogurt-and-fruit stop: the current GrowNYC roster names both Valley Shepherd sheep-milk yogurt and Riverine water-buffalo dairy.
A Saturday double haul: Riverine is on the current GrowNYC roster, alongside Wilklow and Toigo for late-summer orchard fruit.
The current Saturday roster names both Riverine water-buffalo dairy and Valley Shepherd sheep-milk yogurt—plus strong late-summer fruit.
A Sunday sheep-yogurt and fruit double haul: Valley Shepherd appears on the current GrowNYC roster with Toigo and Terhune orchards.
Riverine is on the current Sunday roster, alongside Phillips and Maynard for orchard fruit and late berries.
Strong one-stop retail bet. White Mountain, Bellwether and White Moustache have current product pages; exact stock fluctuates. Berle is a listed partner—call first.
The White Moustache maker locator lists this branch. Nancy’s and Painterland have chain-level Whole Foods distribution; call for exact flavors.
The shop's current catalog lists Trimona plain whole-milk Bulgarian yogurt in stock.
Larson was reported here in the August guide. Willow Pond confirms April–October yogurt; Erivan names the store on its retailer list.
A newly reported Larson account and an Erivan-listed retailer. Small-batch inventory can move quickly.
Highest-yield downtown shop: Sourmilk's first grocery account, plus White Moustache, Larson, Blue Pepper, Erivan, and current Straus European and Greek listings.
The retailer's live catalog marks Sourmilk available at its NYC flagship.
A particularly good uptown stop: confirmed seasonal Willow Pond, plus current Bellwether and listed Larson and Erivan accounts.
The retailer currently lists Erivan Acidophilus plain yogurt.
The surprise supermarket jackpot: current catalogs show White Mountain, both regular and Greek Nancy’s, Bellwether sheep yogurt, and Seven Stars.
The Union Avenue storefront currently lists Trimona Bulgarian plain yogurt.
Current listings show Berle in stock and Blue Pepper at low stock; both are seasonal, so call ahead.
An unusually deep seasonal selection, but shopping is generally member-only.
The guide's specific source for imported URFARM sheep-milk yogurt. No live product page ties it to the shop, so call first.
Sourmilk names this current account, Willow Pond lists it for its April–October season, and the White Moustache maker locator includes it.
The White Moustache maker locator lists Zabar’s; Willow Pond independently confirms it as a seasonal account. Call for same-day stock.
The White Moustache maker locator lists this branch. Painterland has a direct Whole Foods product page and Nancy’s is chain-level, so check exact flavors.
Citarella currently lists several White Moustache yogurts for pickup or delivery; Sourmilk says it is now in every Citarella location.
Know your tub
What to look for in the dairy case
12 real package photos with tasting notes adapted from William’s guide. Packaging and stock can change; tap a tub to find its NYC stops.
White MountainOrganic Bulgarian Yogurt
Source ↗Tasting noteBracingly sour and cloud-light, with a clean cultured finish that wakes up the palate.
Trimona BulgarianPlain Bulgarian Yogurt
Source ↗Tasting noteBright, puckery acidity with a creamy body and the depth of a long post-ferment.
The White MoustachePersian Handmade Yogurt
Source ↗Tasting noteLush and silky with a dense Persian-style body and a clean lactic tang.
Bellwether FarmsPlain Sheep Milk Yogurt
Source ↗Tasting noteVelvety and buttery from sheep milk, with gentle sweetness and a bright finish.
Seven StarsOriginal Plain Organic Yogurt
Source ↗Tasting noteLoose, golden and gently sweet, sharpened by a clean, lemon-forward tang.
Erivan DairyPlain Acidophilus Yogurt
Source ↗Tasting notePourable and cream-topped with an electric, old-school tartness.
Straus OrganicEuropean Style Whole Plain Yogurt
Source ↗Tasting noteSilky and pourable, with a lovely buttermilk tang and clean cultured finish.
Blue PepperPlain Sheep Milk Yogurt
Source ↗Tasting noteRich, creamy sheep-milk body with a bright, clean tartness.
Riverine RanchWhole Buffalo Milk Yogurt
Source ↗Tasting noteExceptionally rich and buttery, with a soft tang and almost custardy finish.
Berle FarmEuropean Style Organic Yogurt
Source ↗Tasting noteLoose and cloud-like, with the sharp, lively tang of a long ferment.
William’s bowl rules
Salt first. Fruit last.
His foundational move is gloriously simple: use flavorful, tangy yogurt and season the base before anything decorative goes in.
Read the original Feed Me guide ↗Start cold
Spoon plain yogurt into a wide bowl. Prioritize real tang and enough body to hold the fruit.
Add Maldon
Use a generous sprinkle of flaky salt—not a token crystal. This is seasoning, not garnish.
Whip it in
Fold or whip the salt through the yogurt before fruit, honey, nuts or other accompaniments.
Build contrast
Pair ripe, soft fruit with something tart, dark or high-acid so the bowl has a zig and a zag.
From William’s guide
Green Gage plums + blackberries
Soft, jelly-centered plums meet tart late blackberries: lush texture with an acidic lift.
From William’s guide
Figs + dark, high-acid grapes
Velvety figs need the zig of genuinely sour grapes. Skip bland table grapes and look for darker, high-acid fruit.
From William’s guide
Ripe nectarines + tart berries
Nectarines bring perfumed peach flavor and extra creaminess; tart berries keep the bowl vivid rather than merely sweet.
Map kitchen note
Watermelon + salted loose yogurt
A savory-leaning field-guide move inspired by William's ayran-and-watermelon ideal: cold, juicy, salty and sharply refreshing.
The three fruit combinations labeled “From William’s guide” reproduce his pairing logic in condensed form. Suggested yogurt matches are this map’s practical NYC interpretation.
Plan by market day
What should I do today?
Pick a day to get a short route that respects Greenmarket schedules and keeps your yogurt cold.
TuesdayRetail day
The downtown dairy crawl
No major Greenmarket overlap: hunt six guide picks at Happier Grocery, then Sourmilk, White Moustache and Willow Pond at Union Market LES.
- Happier Grocery
- Union Market — LES
Skip to the answer
Editorial shortcuts
William’s named superlatives sit alongside practical rankings from the verified map data.
William’s NYC GOAT
The White Moustache
Every style—from plain Persian and Greek to dates at the bottom—gets the pearly-gates treatment in the guide.Sourness benchmark
White Mountain
The full 24-hour ferment makes this the cleanest first move for anyone ready to graduate from mild Greek yogurt.Highest-yield NYC shop
Happier Grocery
Six guide picks under one roof, including Sourmilk, White Moustache, Larson, Blue Pepper, Erivan and Straus.Supermarket jackpot
Foodtown — Brooklyn Heights
White Mountain, Nancy’s, Bellwether and Seven Stars make an unusually serious neighborhood shelf.Worth crossing town for
Riverine Ranch
Water-buffalo milk supplies a rich, high-butterfat body that no cow-milk tub quite duplicates.Maine pilgrimage
Arkeo Greek Goat
William calls it the greatest yogurt he has had in the country. There is still no credible NYC source.The efficient double haul
Do both at Union Square.
Saturday is the best one-trip haul: Tonjes, Valley Shepherd and Riverine for yogurt, plus a flagship fruit roster. For the deepest fruit-only comparison, go Wednesday, when six specialist orchards overlap.
Late August 2026
What’s actually good now
A spring freeze made this an uneven stone-fruit year. Melons are the surest bet; figs and table grapes are just beginning.
Melons
The safest buy: cantaloupe, watermelon and specialty melons are abundant.
Peaches, plums & pluots
A spring freeze hit orchards unevenly. Available, but compare stands rather than assuming.
Blackberries & raspberries
Late berries remain reliable, with pockets of blueberries.
Figs & table grapes
Limited and quick to sell out. Go early; Concord grapes are mainly a September crop.
Pears & early apples
Bartlett and Bell pears plus Ginger Gold, Gala and some Honeycrisp are appearing.
No subway required
Cold delivery
Useful for a seasonal tub—or when you do not want to gamble on the shelf.
Farm to People
Fresh NYC delivery. Blue Pepper is seasonal; live stock changes by delivery date.
A-tier Blue PepperS-tier The White MoustacheS-tier Sourmilk
Check live stock ↗FreshDirect
White Moustache has a dedicated collection; enter your address for current inventory.
S-tier The White Moustache
Check live stock ↗Not in New York—yet
The pilgrimage list
These picks remain on the map metaphorically. We found no credible current NYC shelf.
Villa Villekulla
No current NYC source; the farm has pivoted toward a goat sanctuary.
Aris Greek
Los Angeles: Erewhon or the Saturday Crenshaw Farmers’ Market.
Arkeo Greek Goat
Maine only; no credible NYC stockist found.
Abraham’s Goat Milk
Farm store in Newport, Maine; no refrigerated NYC shipping verified.
Fuzzy Udder
Kittery Community Market on Sundays in season; no NYC stockist found.
The whole culture club
All 23 guide picks
S-tierWhite Mountain24-hour Bulgarian-style cow milkS-tierNancy’sEuropean & Greek cow milkS-tierTrimona BulgarianA2A2 Bulgarian-style cow milkA-tierBellwether FarmsSheep milkB-tierPainterland SistersOrganic skyrB-tierStraus OrganicEuropean & Greek cow milkS-tierErivan DairyCream-top acidophilus cow milkA-tierSeven StarsEuropean-style cow milkA-tierLarson FarmA2A2 Jersey cow milkS-tierBerle Farm20-hour European-style cow milkS-tierSourmilkGreek cow milk with L. reuteriS-tierThe White MoustachePersian & Greek cow milkS-tierWillow PondSeasonal sheep milkS-tierVilla VillekullaGoat skyrA-tierValley ShepherdSimply Sheep milk yogurtA-tierBlue PepperSeasonal sheep milkA-tierRiverine RanchWater-buffalo milkA-tierTonjes Farm DairyGreek-style cow milkA-tierURFARMImported sheep milkS-tierAris GreekUltra-dense Greek-styleS-tierArkeo Greek GoatGreek goat milkS-tierAbraham’s Goat MilkGoat milkS-tierFuzzy UdderSheep milk
NYC shelf or marketDelivery onlyNo NYC source verified
A note on certainty
Call before you cross a borough.
This map was checked on August 25, 2026 against live retailer and official location pages, recent first-party updates, the GrowNYC vendor roster, maker locators and the original guide. Maker locators can lag closures, so every mapped retailer also received a current existence check. Small-batch stock and market attendance can still change daily.
Verified listing means a current retailer page, live market roster or recent first-party update confirms the location. Seasonal means the producer states a limited production window. Check stock includes maker-only locator entries and chain-level distribution where exact branch inventory may rotate.